Creating Your Social Media Roadmap

Course Specifications

Part Number: MKP004
Software: None
Course Length: 1 day

Course Description

When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization. 

Target Student: Business owner or marketing manager that needs a strategic plan to integrate social media into their marketing plan.

Prerequisites: None

Delivery Method: This hands-on class will give you the information and worksheets to complete your social media plan and create action items for moving forward after completion of the course.

Hardware Requirements

None

Software Requirements

None

Course Objectives

Upon successful completion of this course, students will be able to:
•	 Determine their target audience and goals for their social media strategy.
•	 Understand the importance of listening to online conversations
•	 Know the different social media tools available to them.
•	 Learn how to generate content ideas and manage their time.
•	 Promote their new social media efforts.
•	 Measure their new social media efforts for their effectiveness. 

Course Content

Lesson 1: Planning
	Topic 1A: Marketing Basics
	Topic 1B: Marketing Then and Now
	Topic 1C: Where Are You Now?
	Topic 1D: Choosing a Target Audience
	Topic 1E: Setting Goals

Lesson 2: Listening and Responding
	Topic 2A: Why Listen?
	Topic 2B: Selecting Keywords
	Topic 2C: Monitoring Tools
	Topic 2D: What to Monitor
	Topic 2E: Responding to Comments

Lesson 3: Building Your Social Media Toolbox
	Topic 3A: Blogs
	Topic 3B: Social Networks
	Topic 3C: Microblogging
	Topic 3D: Branded Social Networks
	Topic 3E: Widgets/Badges
	Topic 3F: Idea Sharing
	Topic 3G: Social Media Newsroom
	Topic 3H: Location-based
	Topic 3I: Choosing Your Tools
	Topic 3J: Blog Considerations
	Topic 3K: Spoke Considerations

Lesson 4: Content Creation and Time Management
	Topic 4A: Sources of Content
	Topic 4B: Editorial Calendar
	Topic 4C: Routines
	Topic 4D: Etiquette

Lesson 5: Promotion
	Topic 5A: Online Promotion
	Topic 5B: Offline Promotion

Lesson 6: Measurement
	Topic 6A: What to Measure
	Topic 6B: Benchmark
	Topic 6C: Moving Forward