Creating Your Social Media Roadmap

Course Specifications

Part Number: MKP004

Software: None

Course Length: 1 day

Course Description

When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization.

Target Student: Business owner or marketing manager that needs a strategic plan to integrate social media into their marketing plan.

Prerequisites: None

Delivery Method: This hands-on class will give you the information and worksheets to complete your social media plan and create action items for moving forward after completion of the course.

Hardware Requirements

None

Software Requirements

None

Course Objectives

Upon successful completion of this course, students will be able to:

· Determine their target audience and goals for their social media strategy.

· Understand the importance of listening to online conversations

· Know the different social media tools available to them.

· Learn how to generate content ideas and manage their time.

· Promote their new social media efforts.

· Measure their new social media efforts for their effectiveness.

Course Content

Lesson 1: Planning

Topic 1A: Marketing Basics

Topic 1B: Marketing Then and Now

Topic 1C: Where Are You Now?

Topic 1D: Choosing a Target Audience

Topic 1E: Setting Goals

Lesson 2: Listening and Responding

Topic 2A: Why Listen?

Topic 2B: Selecting Keywords

Topic 2C: Monitoring Tools

Topic 2D: What to Monitor

Topic 2E: Responding to Comments

Lesson 3: Building Your Social Media Toolbox

Topic 3A: Blogs

Topic 3B: Social Networks

Topic 3C: Microblogging

Topic 3D: Branded Social Networks

Topic 3E: Widgets/Badges

Topic 3F: Idea Sharing

Topic 3G: Social Media Newsroom

Topic 3H: Location-based

Topic 3I: Choosing Your Tools

Topic 3J: Blog Considerations

Topic 3K: Spoke Considerations

Lesson 4: Content Creation and Time Management

Topic 4A: Sources of Content

Topic 4B: Editorial Calendar

Topic 4C: Routines

Topic 4D: Etiquette

Lesson 5: Promotion

Topic 5A: Online Promotion

Topic 5B: Offline Promotion

Lesson 6: Measurement

Topic 6A: What to Measure

Topic 6B: Benchmark

Topic 6C: Moving Forward